Not "set it and forget it". We research your audience first, then buy clicks for it. Free 16-point account audit or niche forecast before you start. From 10,000 ₽/mo.
A freelancer launches the account and disappears. No one cleans search terms, no goals in Metrica, no monthly report. You pay every month and have no idea what works.
Most freelancers build the account once and vanish. We run a weekly rhythm: search-term report into keys/negatives, RSYA placement cleanup, bounce monitoring, bid corrections by device/age/time. The account is worked on, not parked.
No negative keywords, no RSYA placement filtering — clicks from people who will never buy. We tighten the funnel: 80–150 negatives per campaign, weekly placement exclusions, search-term hygiene.
Generic ads written without knowing who the buyer is. We start from audience research: 2–3 ICP personas with pains, triggers and objections, then write ads and pick keys for them.
Metrica goals broken or never set, so "conversions" are a guess. We wire up goals, link the CRM where possible, and reconcile numbers — so every ruble is traceable to a lead.
A one-line "all good" with no numbers. We send a monthly report in research format: what was done, clicks/CPC/CPL/conversions vs last month, top ads and keys, and 3 recommendations for next month.
A marketing analyst's take on Yandex Direct: research who buys, build the account around it, then keep it tuned every week — with a report you can actually read.
We start with who buys: 2–3 ICP personas with pains, triggers and objections (a bonus on a 3-month plan). Keywords, ad copy and landing offers are built for those people — not pasted from a template.
The opposite of "set it and forget it": weekly search-term work and placement cleanup, monthly A/B tests and bid corrections, quarterly competitor review and media-plan refresh. The account is always being worked.
Not a one-line "all good" and not a raw Excel dump. A monthly report in research format: what was done, clicks/CPC/CPL/conversions vs last month, top ads and keys, and 3 recommendations for the next period.
You fill a short brief. Within 1–2 days I send a 16-point audit of your account (score /10 + top-5 growth points) — or, if you have no account yet, a niche forecast: CPC/CPL benchmarks and a lead forecast. Zero obligations.
1–2 days · freeOn a 3-month plan you get 2–3 ICP personas as a bonus. Then the build: 50–500 keys, 80–150 negatives, Search/RSYA structure, ad copy, Metrica goals + CRM link. Aligned with you before launch.
4–7 days setupWeekly search-term and placement work, monthly A/B tests and bid corrections, quarterly competitor review. At month-end — a report in research format. Monthly billing, prepaid at the start of each month.
ongoing · monthlySetup is one-time, management is monthly, the ad budget is separate (you fund it directly). Free audit before any of it. ICP research bonus on a 3-month plan.
Setup is one-time, management is monthly, the ad budget is always separate and funded by you.
What's included |
LIGHT
10K ₽/mo
setup 10K
|
STANDARD
20K ₽/mo
⭐ setup 15K
|
PRO
40K ₽/mo
🥇 setup 30K
|
|---|---|---|---|
| Audit & research | |||
| Free 16-point audit or niche forecast | ✓ | ✓ | ✓ |
| ICP personas (bonus on 3-month plan) | × | 2–3 | 4–5 |
| Competitor analysis | 3 | 5–7 | 10–15 |
| Setup | |||
| Campaigns | 1–2 | 3–5 | 5–10 |
| Keywords / negatives | 50–100 | 100–200 | 200–500 |
| Search + RSYA + retargeting | Search + RSYA | ✓ | ✓ |
| Metrica goals + CRM link | ✓ | ✓ | ✓ |
| E-com / marketplaces (Ya.Market / Ozon / WB) | × | × | ✓ 🥇 |
| Management rhythm | |||
| Weekly: search terms, placements, bounces | ✓ | ✓ | ✓ |
| Monthly: A/B tests, bid corrections | ✓ | ✓ | ✓ |
| Quarterly: competitor review, media plan | basic | ✓ | ✓ + seasonal |
| Reporting & terms | |||
| Monthly report (research format) | 3–5 pages | 7–10 pages | + quarterly + seasonal |
| Term & billing | monthly, no lock-in | 3 mo, monthly prepay | 3 mo, monthly prepay |
| Min. ad budget (you fund directly) | 20K ₽/mo | 50K ₽/mo | 100K ₽/mo |
| 🎁 Free audit before you pay | ✓ | ✓ | ✓ |
Yandex Direct setups and marketing studies across B2B, construction, local services and e-commerce. Each starts from audience research, not a keyword template.
My own active B2B project runs on Yandex Direct: seasonal campaign structure, 16-point audit, negative-keyword system, Metrica + CRM. High average check, long cycle — the setup is built for qualified leads, not raw clicks.
Methodology built for a regional renovation company entering B2C: competitor analysis in Direct, price map by segment, audience segmentation, ready campaign structure. A high-competition niche where negatives and landing relevance decide the CPL.
Media plans and rebuilds for a dental clinic, a tutoring network and a beauty salon: competitor audit, advertising-maturity matrix, audience segments, ready ad copy. Local intent + geo + schedule corrections do the heavy lifting.
8 years of e-com PPC on the international market — marketplace algorithms and D2C funnels. I bring that approach to Ya.Market / Ozon / WB and run Yandex Direct on your own site in parallel, reconciled by SKU.
A redacted example below: 16 parameters scored out of 10, top-5 growth points, and a niche forecast. You get this in 1–2 days, free, before any commitment.
Goals in Metrica aren't firing, so "conversions" are a guess. RSYA placements were never cleaned. Negative-keyword list is 18 phrases where the niche needs 80–150. We score all 16 parameters, then hand you the top-5 fixes ranked by impact.
Get a free 16-point audit of your account in 1–2 days — or a niche forecast if you have no account yet. Decide after you see where the budget leaks.