Marketing strategy · 14 days

Marketing Strategy
With a Real Plan

Not another slide deck. A working document with a media plan you can launch on Monday: 15 Telegram channels, 220 Yandex keywords, 3 budget scenarios, RACI matrix. Starting at $600.

+
30+ strategies shipped · 18 years in marketing
Main USP · before you pay
5–8 pages of your strategy free
Niche scan, 3 growth points, 2 main risks. No obligations. If it fits — we continue. If not — you keep the analysis.
STRATEGY SPRINT / PRO v3.2
Marketing Strategy 2026
Tutoring · Moscow · 60–80 pages
15 TG
channels mapped
220
Yandex keys
budget scenarios
0+
strategies shipped to clients
0d
from brief to launch-ready document
$0 0
entry tier · 5–8 free pages first
0y
marketing & strategy practice
Sound familiar?

A strategy without
a media plan is just a wish list.

Most strategy decks die on a shelf. Founders pay 100K ₽ for a SWOT and a Porter's 5 — and still don't know which Telegram channel to buy on Monday.

Strategy Decks Nobody Uses

A 120-slide deck with 5 frameworks and zero phone numbers to call. We hand you a working media plan: 15 TG channels with subscribers, ER, prices. 12 VK groups with placement cost. 8 bloggers with terms. You can buy ads tomorrow.

220

One Optimistic Budget

Most agencies hand you a single best-case forecast. We deliver 3 scenarios + Sensitivity Analysis (Premium): what breaks at −20% / −30% / −50% on CR/CPL/CLV. You know in advance which channel won't survive.

Channels Picked by Hunch

"Let's try Instagram" without ER, audience overlap, or a price benchmark. Our channel list is sourced from TGStat / Wordstat with screenshots and links — defensible numbers, not vibes.

No One Owns the Plan

A strategy without RACI is fiction. We attach a matrix: who's Responsible, Accountable, Consulted, Informed on every task across 3 phases. Plus a Capabilities audit — exactly who you need to hire to run this.

No Gates, No Course Correction

Quarter over quarter, you spend without checkpoints. We define Decision Gates at day 30/60/90/180/270: thresholds for green-light, course-correct, kill. Every ruble has a checkpoint.

Our approach

Where to play.
Where not to play.
How we win.

Strategy is a set of connected choices. We make them explicit, costed, and tied to a media plan you can run.

01 — Choices

Strategic Choices

Where you play (priority segments with CLV), where you don't play (explicit refusals with reasoning), and how you win (UTP with evidence, not adjectives). No frameworks for the sake of frameworks.

02 — Media plan

Concrete Media Plan

The main thing we're known for: real channels with real prices. 15 Telegram channels with subscribers/ER/cost, 12 VK groups, 8 bloggers, 220 Yandex keywords with CPC forecast. You can buy ads tomorrow.

03 — Defensible

Defensible Numbers

Premium tier ships every number with a source: TGStat exports, Wordstat screenshots, Yandex budget forecasts. Plus Sensitivity Analysis — what survives at −20/−30/−50% on the drivers. Survives due diligence.

The flow

From Brief to Launch-Ready Doc.
3 Steps.

01

Brief + Free Demo (5–8 pages)

You fill a 9-question brief (15 minutes). Within 48 hours you get 5–8 free pages of your niche: market scan, 3 growth points, 2 main risks. Zero obligations to continue.

15 min · 48h delivery
02

Research + Strategy Build

AI agents pull TGStat, Wordstat, regulatory data, competitor moves — in parallel. Strategist composes the document: choices, media plan, budget, RACI, risk register. Daily updates in Telegram.

5–18 days
03

Delivery + 1 Revision Round

Interactive HTML (PRO & Premium) + A4 PDF + editable DOCX. Plus ad copy templates, social posts, partner database, KP template. One revision round included on PRO and Premium.

5 / 14 / 18 days
Pricing

3 Packages.
Same Free Demo Promise.

The deeper the tier, the more live artifacts and sourced numbers. 5–8 free pages before you pay — regardless of package.

Package № 1
Strategy LITE
$600
25 000 ₽
5–7 days · 30–40 pages · PDF + DOCX
  • Diagnostics + quantified SWOT
  • Where we play / where we don't (brief)
  • 5 audience segments
  • 5 channels (list) · ~30 Yandex keys
  • Budget (1 scenario) · top-3 risks
  • 5–8 free pages before you pay
Who it's for: microbusiness with an in-house marketer
Order LITE
🥇 Premium
Package № 3
+ SENSITIVITY
$1 800
90 000 ₽
14–18 days · 80–100 pages · 1 revision · HTML + PDF + Excel
  • Everything in PRO, plus:
  • Sensitivity Analysis: −20/−30/−50% on CR/CPL/CLV
  • 5 funnel scenarios (Optimistic → Stress-test)
  • TGStat exports for every channel (with links)
  • Wordstat + Yandex budget forecast for keys
  • 30+ TG channels · 20+ VK groups · 15 bloggers
  • Industry CR/CPL benchmarks with sources
Who it's for: clients who require defensible numbers
Order Premium
Detailed comparison

What's Inside,
Line by Line.

40+ items broken into 9 categories. Use it to pick the tier that fits your business.

What's included
LITE
$60025К ₽
№ 1 · basic
PRO
$1 12555К ₽
№ 2 · ⭐ hit
+ SENSITIVITY
$1 80090К ₽
№ 3 · 🥇 premium
Strategy document
Document length 30–40 80–100
Executive summary (5-min read)
Interactive HTML (sidebar, navigation) ×
A4 PDF for print
Case cover (PDF for forwarding) ×
Diagnostics & analytics
Quantified SWOT
Market sizing (TAM / SAM / SOM)
Competitor analysis 5 12–15
Strategic choices — a set of connected decisions
Where we play (priorities)
Where we don't play (explicit refusals) brief
How we win (UTP with proof) basic
Audience segments with CLV 5 7 + personas
Media plan & channels — the main hook
Channels (list) 5 8
Telegram channels (subs, ER, price) × 30+
VK groups (with placement prices) × 20+
Local bloggers (with terms) × 15
Yandex Direct semantics (CPC/CPL forecast) ~30 keys 220 + Excel
Sources (TGStat / Wordstat screenshots) × ✓ 🥇
Budget & finance
Monthly budget with lead forecast
Budget scenarios 1 3 + Sensitivity
Channel funnel (CR / CPL / ROMI) ×
Sensitivity Analysis (±20% on drivers) × ✓ 🥇
5 funnel scenarios (Optimistic → Stress-test) × ✓ 🥇
Unit economics (CAC, LTV, payback) ×
Plan & team
Monthly roadmap text
RACI matrix (R/A/C/I per task) ×
Capabilities audit (who to hire) ×
KPI & control
KPI table (text in document)
Decision gates · day 30/60/90/180/270 ×
Risk register (top-N with mitigations) top-3 top-8
Appendices & templates
Ready-to-run Yandex Direct ad copies × 10
Ready-to-publish social posts × 10
Corporate sales pitch template (KP) ×
Partner database with contacts × 30–40
Review-management SOP ×
Evidence pack (Premium only)
TGStat exports per channel (with links) × ✓ 🥇
Wordstat + Yandex budget forecast (semantics) × ✓ 🥇
Industry CR/CPL benchmarks (sourced) × ✓ 🥇
ROMI sensitivity by channel × ✓ 🥇
Timeline & first step
Build time 5–7 days 14–18 days
🎁 5–8 free pages before you pay
Selected work

Strategies That
Got Run.

Five marketing strategies delivered across tutoring, manufacturing, premium furniture, retail and dental. Names anonymized where requested.

Strategy PRO · Tutoring · Moscow

Tutoring Network — 4 Branches

4 districts (Nekrasovka / Prokshino / Potapovo / Volzhskaya). Mapped 15 local Telegram channels with ER, Wordstat for 220 keys (24-month dynamics), benchmark vs. MAXIMUM Education. Document used to brief 2 hires and reroute 60% of ad spend.

14d turnaround72 pages15 TG channels
Strategy LITE · Online Fitness Platform

Fitness Blogger → Platform Launch

@sportkristye (110K followers) launching workouts + nutrition + psychology + apparel bundle. Mapped 2 competitors (FitStars + Usmanova school), 2 personas, 5 segments, 30-key Direct seed. Brief for 1st product hire.

7d38 pages2 personas
Strategy PRO · Premium Furniture · Moscow

Bespoke Wardrobes — Moscow + Region

CJM audit + 6-channel review (Direct / VK / Pinterest / MAX / Instagram / partners). Identified 3 unprofitable channels, redirected budget to high-ticket B2C designers. Document used to fire 1 channel manager.

12d58 pages6 channels
Strategy + Sensitivity · Snacks B2B/B2C · Omsk

Oreshnik — 151-SKU Snacks Brand Marketing Strategy

Snacks for professional holidays (Builder / Oil Worker / Miner / Welcome). Mapped 5 Tilda landings, audited Yandex Direct (21 findings, 8 critical), rebuilt budget at 579K ₽/y. Sensitivity Analysis showed which 3 channels would survive a 30% CPL increase. Result: 7/10 of the audit recommendations applied via API in week 1.

18d96 pages579K ₽/y budget
Strategy LITE · Dental · Omsk

Yuvident — HR-marketing strategy

288 KB document. Diagnosed why 2 hires churned in 90 days. Top-3 risks, 5-channel plan to refill the funnel.

6d34 pages
See it before you buy

A PRO Strategy
Looks Like This.

A redacted real example below: names removed, structure preserved. The actual document has 60–80 such pages plus the media plan tables.

spinov.online — tutoring-strategy-2026.pdf · page 4 of 72

EXECUTIVE SUMMARY

Tutoring in Moscow southeast: a 1.4B ₽ opportunity hiding in 4 underserved districts.

Demand for math/Russian prep doubled in 24 months (Wordstat). Three districts have < 3 visible competitors per 50K residents. MAXIMUM Education spends 11M ₽/month on Yandex Direct but ignores the southeast. We map exactly which 15 TG channels to buy, in what order, with which creative.

1.4B ₽
TAM 2026
+38% YoY
220
Yandex keys
11M ₽ forecast
15
TG channels sourced
ER > 4%
budget scenarios
ROMI 1.8–3.4
Voices

What Founders Say
After They Read It.

FAQ

Frequently Asked
Questions.

Don't see yours? Email spinov001@gmail.com — usually replied in <1h.

Stop paying for
shelf decks.

Get 5–8 free pages of your strategy in 48 hours. Decide after you see real data on your niche — not before.